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Communication in the U.K. Budget Airline Industry.

The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport ma...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schimmel, Matthias
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2014.
Temas:
Acceso en línea:Texto completo