Communication in the U.K. Budget Airline Industry.

The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport ma...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schimmel, Matthias
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2014.
Temas:
Aeronautics, Commercial > Law and legislation.
Airlines > Deregulation > Germany.
Compagnies de transport aérien > Déréglementation > Allemagne.
Aeronautics, Commercial > Law and legislation
Airlines > Deregulation
Germany
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Communication in the U.K. Budget Airline Industry; Acknowledgements; Table of Content; Table of Figures; Table of Abbreviations; Abstract; 1. Introduction; 1.1 The UK Air Transport Market; 1.2 PR in the Airline Industry; 1.3 Research Aims; 2. Literature Review; 2.1 Public Relations; 2.2 Consumer Behaviour; 2.3 Budget Airlines; 3. Methodology; 3.1 Research Approach and Hypotheses; 3.2 Research Method; 3.3 Sample Structure; 3.4 Analysis; 3.5 Limitations; 4. Findings & Discussion; 4.1 Respondent Profile; 4.2 Findings; 4.3 Summary of Findings; 5. Conclusion & Research Implications; Appendices
  • 1. Survey Screenshots 2. Invitation E-Mail and Survey Start Page; 3. Statistical Analysis; References

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