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|a HF5415.1265.T67 2002eb
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|a UAMI
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|a MarketingSherpa's Top 25 Case Studies on Marketing with Email Newsletters.
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|a Warren :
|b MarketingSherpa, Incorporated,
|c Nov. 2002.
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|a 1 online resource
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|a Table of contents -- part i: 11 case studies about business-to-business marketers creating email newsletters to generate, warm up, and help conver -- case study #1. five rules for publishing an email newsletter that's less torture than a print newsletter -- case study #2. franklin covey gets fortune 500 sales leads with viral- only personalized email newsletter -- case study #3. two ways to use email newsletters to support field sales reps -- case study #4. how to upsell business services clients with an email newsletter
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|a Case study #5. powerful email marketing to sell and retain small business customerscase study #6. more than 10% of gotmarketing's free newsletter readers convert to buy email marketing services -- case study #7. how to use an online quiz to gather qualified business sales leads -- case study #8. connect direct repurposes old email newsletter articles for sales lead generation campaign -- case study #9. marcia yudkin calls her marketing minute email newsletter a method of minting money -- case study #10. paper2u offers free ebooks to grow opt-in newsletter subscriptions
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|a Case study #11. just-auto.com finds serious auto executives prefer email newsletters with a jokey, casual tonepart ii: 10 case studies about business-to-consumer marketers profiting with email newsletters and emailed alerts -- case study #12. lands' end discovers stories work better than sales pitches in its weekly email newsletter -- case study #13. national retail chain asks franchise owners to test local email newsletters -- 3 success stories -- case study #14. multi-channel selling: how a gorgeous email newsletter grows catalog, web, & store sales
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|a Case study #15. how u.s. bancorp piper jaffray builds buzz and great feedback from very high net worth clientscase study #16. how to create love -- tips and tactics from taco talklove -- tips and tactics from taco talk an email newsl -- case study #17. overstock.com hits 100 million profitably with email marketing -- case study #18. what travelocity's learned from sending two million email marketing messages per day to registered members -- case study #19. restaurant email loyalty program brings in bigger spending diners
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|a Case study #20.schwab research reveals email alert subscribers place five times more tradescase study #21. how flexcar gets a 72% marketing email newsletter open rate -- part iii: 4 case studies (plus one bonus article) about how to effectively advertise in third party email newsletters -- case study #22. emc gathers 60,000 potential sales evangelists with a 3rd party email newsletter -- case study #23. ad agency gains 1,000 new client leads from simple textads in email newsletters
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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|a Internet marketing.
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|a Electronic mail systems.
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|a Electronic Mail
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|a Marketing sur Internet.
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|a Courrier électronique.
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|a electronic mail.
|2 aat
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|a Electronic mail systems
|2 fast
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|a Internet marketing
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|i has work:
|a MarketingSherpa's Top 25 Case Studies on Marketing with Email Newsletters (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCXfKhqPhc6pyqYXwtGV4yH
|4 https://id.oclc.org/worldcat/ontology/hasWork
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|i Print version:
|a Gutzman, Alexis D.
|t MarketingSherpa's Top 25 Case Studies on Marketing with Email Newsletters.
|d Portsmouth : MarketingSherpa, Incorporated, ©2003
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3340003
|z Texto completo
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