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MarketingSherpa's Top 25 Case Studies on Marketing with Email Newsletters.
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Warren :
MarketingSherpa, Incorporated,
Nov. 2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Table of contents
- part i: 11 case studies about business-to-business marketers creating email newsletters to generate, warm up, and help conver
- case study #1. five rules for publishing an email newsletter that's less torture than a print newsletter
- case study #2. franklin covey gets fortune 500 sales leads with viral- only personalized email newsletter
- case study #3. two ways to use email newsletters to support field sales reps
- case study #4. how to upsell business services clients with an email newsletter
- Case study #5. powerful email marketing to sell and retain small business customerscase study #6. more than 10% of gotmarketing's free newsletter readers convert to buy email marketing services
- case study #7. how to use an online quiz to gather qualified business sales leads
- case study #8. connect direct repurposes old email newsletter articles for sales lead generation campaign
- case study #9. marcia yudkin calls her marketing minute email newsletter a method of minting money
- case study #10. paper2u offers free ebooks to grow opt-in newsletter subscriptions
- Case study #11. just-auto.com finds serious auto executives prefer email newsletters with a jokey, casual tonepart ii: 10 case studies about business-to-consumer marketers profiting with email newsletters and emailed alerts
- case study #12. lands' end discovers stories work better than sales pitches in its weekly email newsletter
- case study #13. national retail chain asks franchise owners to test local email newsletters
- 3 success stories
- case study #14. multi-channel selling: how a gorgeous email newsletter grows catalog, web, & store sales
- Case study #15. how u.s. bancorp piper jaffray builds buzz and great feedback from very high net worth clientscase study #16. how to create love
- tips and tactics from taco talklove
- tips and tactics from taco talk an email newsl
- case study #17. overstock.com hits 100 million profitably with email marketing
- case study #18. what travelocity's learned from sending two million email marketing messages per day to registered members
- case study #19. restaurant email loyalty program brings in bigger spending diners
- Case study #20.schwab research reveals email alert subscribers place five times more tradescase study #21. how flexcar gets a 72% marketing email newsletter open rate
- part iii: 4 case studies (plus one bonus article) about how to effectively advertise in third party email newsletters
- case study #22. emc gathers 60,000 potential sales evangelists with a 3rd party email newsletter
- case study #23. ad agency gains 1,000 new client leads from simple textads in email newsletters