Cargando…
Marketing Inspiration for 2003 : Top Marketers Reveal Their Learnings.
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Warren :
MarketingSherpa, Incorporated,
Dec. 2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Table of Contributors � by first name with quote
- Table of Companies � with quote numbers
- Introduction by Anne Holland
- Part I: General Inspiration
- Part II: Planning and Campaign Management
- Part III: Learning from Mistakes
- Part IV: Branding
- Part V: Integrated, Multichannel, and Offline Marketing
- Part VI: Marketing Teamwork
- Part VII: Internet Marketing � General Tips & No
- Part VIII: Website Design & Traffic
- Part IX: ROI, Metrics & Measurement
- Part X: Budgeting & Procurement
- Part XI: Creative
- Part XII: CopywritingPart XIII: Multicultural
- Part XIV: Positioning, Niche Marketing & Focus
- Part XV: Email Marketing
- Part XVI: Marketing with Email Newsletters
- Part XVII: PR & Publicity
- Part XVIII: Business-to-Business Marketing
- Part XIX: Online Publishing Business
- Ad & Content Sales
- Part XX: Search Engine Marketing
- Part XXI: Market Research
- Part XXII: Partnerships & Affiliates
- Part XXIII: Customer Service & Customer Relations
- Part XXIV: Referral Marketing
- Part XXV: Growing Your Consultancy or Agency Business