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Marketing Inspiration for 2003 : Top Marketers Reveal Their Learnings.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Warren : MarketingSherpa, Incorporated, Dec. 2002.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Table of Contributors â€? by first name with quote -- Table of Companies â€? with quote numbers -- Introduction by Anne Holland -- Part I: General Inspiration -- Part II: Planning and Campaign Management -- Part III: Learning from Mistakes -- Part IV: Branding -- Part V: Integrated, Multichannel, and Offline Marketing -- Part VI: Marketing Teamwork -- Part VII: Internet Marketing â€? General Tips & No -- Part VIII: Website Design & Traffic -- Part IX: ROI, Metrics & Measurement -- Part X: Budgeting & Procurement -- Part XI: Creative 
505 8 |a Part XII: CopywritingPart XIII: Multicultural -- Part XIV: Positioning, Niche Marketing & Focus -- Part XV: Email Marketing -- Part XVI: Marketing with Email Newsletters -- Part XVII: PR & Publicity -- Part XVIII: Business-to-Business Marketing -- Part XIX: Online Publishing Business -- Ad & Content Sales -- Part XX: Search Engine Marketing -- Part XXI: Market Research -- Part XXII: Partnerships & Affiliates -- Part XXIII: Customer Service & Customer Relations -- Part XXIV: Referral Marketing -- Part XXV: Growing Your Consultancy or Agency Business 
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