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Audience Analysis.
Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audie...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
1997.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Preface; Chapter 1
- A Concept with a History; Chapter 2
- The Audience in Communication Theory and Research; Chapter 3
- Typologies of Audience; Chapter 4
- Questions of Media Reach; Chapter 5
- Principles of Audience Formation and Continuity; Chapter 6
- Audience Practices: Social Uses of the Media; Chapter 7
- Communicator-Audience Relations; Chapter 8
- The Audience in Flux; Chapter 9
- The Future of the Audience Concept; References; Index; About the Author.