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Audience Analysis.
Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audie...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
1997.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn809771985 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 120823s1997 xx o 000 0 eng d | ||
| 040 | |a MHW |b eng |e pn |c MHW |d OCLCQ |d EBLCP |d OCLCQ |d CAUOI |d OCLCO |d OCLCF |d OCLCQ |d OCLCO |d MERUC |d AU@ |d OCLCQ |d UKAHL |d OCLCQ |d K6U |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9781452263601 | ||
| 020 | |a 1452263604 | ||
| 029 | 1 | |a DKDLA |b 820120-katalog:999894282205765 | |
| 035 | |a (OCoLC)809771985 | ||
| 050 | 4 | |a P96.A83 M39 1997 | |
| 082 | 0 | 4 | |a 302.23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a McQuail, Professor Denis. | |
| 245 | 1 | 0 | |a Audience Analysis. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 1997. | ||
| 300 | |a 1 online resource (177 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especiall. | ||
| 505 | 0 | |a Cover; Contents; Preface; Chapter 1 -- A Concept with a History; Chapter 2 -- The Audience in Communication Theory and Research; Chapter 3 -- Typologies of Audience; Chapter 4 -- Questions of Media Reach; Chapter 5 -- Principles of Audience Formation and Continuity; Chapter 6 -- Audience Practices: Social Uses of the Media; Chapter 7 -- Communicator-Audience Relations; Chapter 8 -- The Audience in Flux; Chapter 9 -- The Future of the Audience Concept; References; Index; About the Author. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Mass media |x Audiences. | |
| 650 | 6 | |a Médias |x Publics. | |
| 650 | 7 | |a Mass media |x Audiences |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9780761910022 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=996465 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH30691407 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24991534 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL996465 | ||
| 994 | |a 92 |b IZTAP | ||