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Inside Her Pretty Head HB : a new theory of female motivation and what it means for marketing.
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands th.
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Marshall Cavendish,
2008.
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| Acceso en línea: | Texto completo |