Inside Her Pretty Head HB : a new theory of female motivation and what it means for marketing.

Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands th.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cunningham, Jane
Otros Autores: Roberts, Philippa
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : Marshall Cavendish, 2008.
Temas:
Marketing.
Brand name products.
Women consumers.
Produits de marque.
Consommatrices.
marketing.
Brand name products
Marketing
Women consumers
Acceso en línea:Texto completo
Descripción
Sumario:Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands th.
Descripción Física:1 online resource (356 pages)
ISBN:9789814312202
9814312207

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