Cargando…

Internal marketing : directions of management /

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human res...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Varey, Richard J., 1955-, Lewis, Barbara R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 2000.
Temas:
Acceso en línea:Texto completo

MARC

LEADER 00000cam a2200000 a 4500
001 EBOOKCENTRAL_ocn252783986
003 OCoLC
005 20240329122006.0
006 m o d
007 cr zn|||||||||
008 000113s2000 enka ob 001 0 eng d
010 |a  00022193  
040 |a MT4IT  |b eng  |e pn  |c MT4IT  |d OCLCQ  |d EBLCP  |d YDXCP  |d UBY  |d OCLCQ  |d QE2  |d IDEBK  |d OCLCO  |d OCLCQ  |d E7B  |d OCLCF  |d OCLCQ  |d DEBSZ  |d CRCPR  |d TEFOD  |d MNU  |d BTCTA  |d OCLCQ  |d W2U  |d OCLCQ  |d Z5A  |d ZCU  |d TYFRS  |d OCLCQ  |d MERUC  |d COCUF  |d CN8ML  |d OCLCQ  |d CEF  |d ICG  |d VT2  |d AU@  |d OCLCQ  |d WYU  |d LVT  |d YDX  |d DKC  |d OCLCQ  |d CNTRU  |d OCLCQ  |d SFB  |d OCLCQ  |d K6U  |d OCLCO  |d LHU  |d OCLCQ  |d OCLCO  |d OCLCL 
015 |a GBA125379  |2 bnb 
016 7 |a 000021292286  |2 AU 
016 7 |a 0415213177  |2 Uk 
019 |a 56401203  |a 62589489  |a 455989224  |a 503048078  |a 526717897  |a 535496013  |a 756873703  |a 946571911  |a 1000432734  |a 1044115962  |a 1044342206  |a 1048145439  |a 1048154983  |a 1050958261  |a 1055324266  |a 1056321955  |a 1056429133  |a 1057996495  |a 1060844158  |a 1065096639  |a 1081206911  |a 1097314918  |a 1107325318  |a 1125515775  |a 1125684857  |a 1132009209  |a 1136440227  |a 1136459383  |a 1290094567 
020 |a 0203207351  |q (electronic bk.) 
020 |a 9780203207352  |q (electronic bk. ;  |q Adobe Reader) 
020 |a 0203207351  |q (electronic bk. ;  |q Adobe Reader) 
020 |a 0203207386 
020 |a 9780203207383 
020 |a 9780415213172 
020 |a 0415213177 
020 |a 9786610324170 
020 |a 6610324174 
020 |a 0429229682 
020 |a 9780429229688 
020 |a 0203253191 
020 |a 9780203253199 
020 |a 1280324171 
020 |a 9781280324178 
020 |a 1134613946 
020 |a 9781134613946 
020 |z 0415213177  |q (Cloth) 
020 |z 0415213185  |q (Paper) 
020 |z 9780415213189 
024 7 |a 10.4324/9780203207352  |2 doi 
029 1 |a AU@  |b 000042827795 
029 1 |a AU@  |b 000073149138 
029 1 |a DEBBG  |b BV044076445 
029 1 |a DEBSZ  |b 430224516 
035 |a (OCoLC)252783986  |z (OCoLC)56401203  |z (OCoLC)62589489  |z (OCoLC)455989224  |z (OCoLC)503048078  |z (OCoLC)526717897  |z (OCoLC)535496013  |z (OCoLC)756873703  |z (OCoLC)946571911  |z (OCoLC)1000432734  |z (OCoLC)1044115962  |z (OCoLC)1044342206  |z (OCoLC)1048145439  |z (OCoLC)1048154983  |z (OCoLC)1050958261  |z (OCoLC)1055324266  |z (OCoLC)1056321955  |z (OCoLC)1056429133  |z (OCoLC)1057996495  |z (OCoLC)1060844158  |z (OCoLC)1065096639  |z (OCoLC)1081206911  |z (OCoLC)1097314918  |z (OCoLC)1107325318  |z (OCoLC)1125515775  |z (OCoLC)1125684857  |z (OCoLC)1132009209  |z (OCoLC)1136440227  |z (OCoLC)1136459383  |z (OCoLC)1290094567 
050 4 |a HF5415.13  |b .I577 2000eb 
055 1 3 |a HF5415.13  |b .I577 2000eb 
082 0 4 |a 658.8/02  |2 21 
084 |a 85.40  |2 bcl 
049 |a UAMI 
245 0 0 |a Internal marketing :  |b directions of management /  |c edited by Richard J. Varey and Barbara R. Lewis. 
260 |a London ;  |a New York :  |b Routledge,  |c 2000. 
300 |a 1 online resource (xvii, 311 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a From hierarchy to enterprise : internal markets are the foundation for a knowledge economy / William E. Halal -- Internal marketing in the light of relationship marketing and network organizations / Evert Gummesson -- The strengths and weaknesses of internal marketing / David Ballantyne -- Effectiveness implies leaving myths aside / Jean-Paul Flipo -- Managerial interactions of internal marketing / Audrey Gilmore -- Internal marketing in small manufacturing firms : extending the concept to encompass organisational learning / Ian Chaston -- Employee attitudes and responses to internal marketing / Gillian Hogg, Sara Carter -- Get close to the internal customer or keep your distance? / Susan K. Foreman -- Minimizing internal communication gaps by using Business Television / Bernd Stauss, Frank Hoffmann -- The business value of buy-in : how staff understanding and commitment impact on brand and business performance / Kevin Thomson, Lorrie A. Hecker -- Services marketing starts from within / Leonard L. Berry, A. Parasuraman -- Internal marketing : a relationships and value-creation view / Peter A. Dunne, James G. Barnes -- A meta-model of internal marketing / Mohammed Rafiq, Pervaiz K. Ahmed -- Internal relationship management : broadening the scope of internal marketing / Paivi Voima -- Internal marketing : a step too far / Peter Mudie -- A broader conception of internal marketing : a social constructionist perspective / Richard J. Varey -- End-view : directions for management / Richard J. Varey, Barbara R. Lewis. 
588 0 |a Print version record. 
520 |a Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth c. 
546 |a English. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Marketing  |x Management. 
650 0 |a Marketing channels. 
650 0 |a Market segmentation. 
650 6 |a Marketing  |x Gestion. 
650 6 |a Circuits de distribution. 
650 6 |a Segmentation du marché. 
650 7 |a Market segmentation  |2 fast 
650 7 |a Marketing channels  |2 fast 
650 7 |a Marketing  |x Management  |2 fast 
650 1 7 |a Marketing.  |2 gtt 
650 1 7 |a Management.  |2 gtt 
700 1 |a Varey, Richard J.,  |d 1955-  |1 https://id.oclc.org/worldcat/entity/E39PCjGggkY7ph9DQ99g83T9ym 
700 1 |a Lewis, Barbara R. 
776 0 8 |i Print version:  |t Internal marketing.  |d London ; New York : Routledge, 2000  |w (DLC) 00022193 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=169032  |z Texto completo 
936 |a BATCHLOAD 
938 |a Baker and Taylor  |b BTCP  |n BK0008761484 
938 |a CRC Press  |b CRCP  |n RUT00RU3323PDF 
938 |a EBL - Ebook Library  |b EBLB  |n EBL169032 
938 |a Taylor & Francis  |b TAFR  |n 9780203207352 
938 |a YBP Library Services  |b YANK  |n 15927320 
938 |a YBP Library Services  |b YANK  |n 2587861 
938 |a YBP Library Services  |b YANK  |n 2282290 
938 |a Internet Archive  |b INAR  |n internalmarketin0000unse 
994 |a 92  |b IZTAP