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|a UAMI
|
245 |
0 |
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|a Internal marketing :
|b directions of management /
|c edited by Richard J. Varey and Barbara R. Lewis.
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260 |
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|a London ;
|a New York :
|b Routledge,
|c 2000.
|
300 |
|
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|a 1 online resource (xvii, 311 pages) :
|b illustrations
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336 |
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|a text
|b txt
|2 rdacontent
|
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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504 |
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|a Includes bibliographical references and index.
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0 |
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|a From hierarchy to enterprise : internal markets are the foundation for a knowledge economy / William E. Halal -- Internal marketing in the light of relationship marketing and network organizations / Evert Gummesson -- The strengths and weaknesses of internal marketing / David Ballantyne -- Effectiveness implies leaving myths aside / Jean-Paul Flipo -- Managerial interactions of internal marketing / Audrey Gilmore -- Internal marketing in small manufacturing firms : extending the concept to encompass organisational learning / Ian Chaston -- Employee attitudes and responses to internal marketing / Gillian Hogg, Sara Carter -- Get close to the internal customer or keep your distance? / Susan K. Foreman -- Minimizing internal communication gaps by using Business Television / Bernd Stauss, Frank Hoffmann -- The business value of buy-in : how staff understanding and commitment impact on brand and business performance / Kevin Thomson, Lorrie A. Hecker -- Services marketing starts from within / Leonard L. Berry, A. Parasuraman -- Internal marketing : a relationships and value-creation view / Peter A. Dunne, James G. Barnes -- A meta-model of internal marketing / Mohammed Rafiq, Pervaiz K. Ahmed -- Internal relationship management : broadening the scope of internal marketing / Paivi Voima -- Internal marketing : a step too far / Peter Mudie -- A broader conception of internal marketing : a social constructionist perspective / Richard J. Varey -- End-view : directions for management / Richard J. Varey, Barbara R. Lewis.
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0 |
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|a Print version record.
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520 |
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|a Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth c.
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546 |
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|a English.
|
590 |
|
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
650 |
|
0 |
|a Marketing
|x Management.
|
650 |
|
0 |
|a Marketing channels.
|
650 |
|
0 |
|a Market segmentation.
|
650 |
|
6 |
|a Marketing
|x Gestion.
|
650 |
|
6 |
|a Circuits de distribution.
|
650 |
|
6 |
|a Segmentation du marché.
|
650 |
|
7 |
|a Market segmentation
|2 fast
|
650 |
|
7 |
|a Marketing channels
|2 fast
|
650 |
|
7 |
|a Marketing
|x Management
|2 fast
|
650 |
1 |
7 |
|a Marketing.
|2 gtt
|
650 |
1 |
7 |
|a Management.
|2 gtt
|
700 |
1 |
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|a Varey, Richard J.,
|d 1955-
|1 https://id.oclc.org/worldcat/entity/E39PCjGggkY7ph9DQ99g83T9ym
|
700 |
1 |
|
|a Lewis, Barbara R.
|
776 |
0 |
8 |
|i Print version:
|t Internal marketing.
|d London ; New York : Routledge, 2000
|w (DLC) 00022193
|
856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=169032
|z Texto completo
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936 |
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|a BATCHLOAD
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|a Baker and Taylor
|b BTCP
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938 |
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|a CRC Press
|b CRCP
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938 |
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|a EBL - Ebook Library
|b EBLB
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938 |
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|a Taylor & Francis
|b TAFR
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|a Internet Archive
|b INAR
|n internalmarketin0000unse
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994 |
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|a 92
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