Internal marketing : directions of management /

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human res...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Varey, Richard J., 1955-, Lewis, Barbara R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 2000.
Temas:
Marketing > Management.
Marketing channels.
Market segmentation.
Marketing > Gestion.
Circuits de distribution.
Segmentation du marché.
Market segmentation
Marketing channels
Marketing > Management
Marketing.
Management.
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