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|a Child and teen consumption /
|c guest editor Valérie-Inés de La Ville.
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|a Bradford, England :
|b Emerald Group Pub.,
|c ©2007.
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300 |
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|a 1 online resource (139 pages)
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|a Print version record.
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|a Includes bibliographical references.
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520 |
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|a This e-book of Society and Business Review, composed of five papers, combines empirically grounded studies as well as more theoretically-oriented discussions, with the specific intent of addressing ethical stakes, managerial problems and profound contradictions involved with promoting child and teen consumption in Western societies. Each article sheds light on the complexities of marketing to children by successively exploring the contradictions within the individual, managerial, professional, corporate, and institutional levels. Together, they offer a comprehensive picture of the operational.
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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|a Consumption (Economics)
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650 |
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|a La Ville, Valérie-Inés de.
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|i has work:
|a Child and teen consumption (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFRg9RVmHQ37bQ77bKj9jC
|4 https://id.oclc.org/worldcat/ontology/hasWork
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