Cargando…
Child and teen consumption /
This e-book of Society and Business Review, composed of five papers, combines empirically grounded studies as well as more theoretically-oriented discussions, with the specific intent of addressing ethical stakes, managerial problems and profound contradictions involved with promoting child and teen...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2007.
|
| Colección: | Society and Business Review ;
2, no. 1. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This e-book of Society and Business Review, composed of five papers, combines empirically grounded studies as well as more theoretically-oriented discussions, with the specific intent of addressing ethical stakes, managerial problems and profound contradictions involved with promoting child and teen consumption in Western societies. Each article sheds light on the complexities of marketing to children by successively exploring the contradictions within the individual, managerial, professional, corporate, and institutional levels. Together, they offer a comprehensive picture of the operational. |
|---|---|
| Descripción Física: | 1 online resource (139 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781846633584 1846633583 9781846633591 1846633591 |