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Understanding audiences : theory and method /
Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks [Calif.] :
SAGE,
2001.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Ruddock, Andy. | |
| 245 | 1 | 0 | |a Understanding audiences : |b theory and method / |c Andy Ruddock. |
| 260 | |a London ; |a Thousand Oaks [Calif.] : |b SAGE, |c 2001. | ||
| 300 | |a 1 online resource (201 pages) | ||
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| 520 | 8 | |a Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences. | |
| 504 | |a Includes bibliographical references (pages 182-197) and index. | ||
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 505 | 0 | |a Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 -- Questions of Theory and Method; Chapter 2 -- Media Effects; Chapter 3 -- Media and Public Opinion; Chapter 4 -- Cultivation analysis; Chapter 5 -- Cultural Studies and Audience Research; Chapter 6 -- Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index. | |
| 506 | |a Access restricted to Ryerson students, faculty and staff. |5 CaOTR | ||
| 546 | |a English. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Mass media |x Audiences. | |
| 650 | 0 | |a Mass media |x Influence. | |
| 650 | 6 | |a Médias |x Publics. | |
| 650 | 6 | |a Médias |x Influence. | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a Mass media |x Audiences |2 fast | |
| 650 | 7 | |a Mass media |x Influence |2 fast | |
| 650 | 1 | 7 | |a Publiek. |2 gtt |
| 650 | 1 | 7 | |a Omroep. |2 gtt |
| 650 | 7 | |a Mass-média. |2 rasuqam | |
| 650 | 7 | |a Audience (Médias) |2 rasuqam | |
| 650 | 7 | |a Spectateur. |2 rasuqam | |
| 650 | 7 | |a Influence. |2 rasuqam | |
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| 776 | 0 | 8 | |i Print version: |a Ruddock, Andy. |t Understanding audiences. |d London ; Thousand Oaks [Calif.] : SAGE, 2001 |z 0761963448 |z 9780761963448 |w (DLC) 2001271343 |w (OCoLC)44185136 |
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