Understanding audiences : theory and method /

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Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ruddock, Andy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousand Oaks [Calif.] : SAGE, 2001.
Temas:
Mass media > Audiences.
Mass media > Influence.
Médias > Publics.
Médias > Influence.
SOCIAL SCIENCE > Media Studies.
Mass media > Audiences
Mass media > Influence
Publiek.
Omroep.
Mass-média.
Audience (Médias)
Spectateur.
Influence.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1
  • Questions of Theory and Method; Chapter 2
  • Media Effects; Chapter 3
  • Media and Public Opinion; Chapter 4
  • Cultivation analysis; Chapter 5
  • Cultural Studies and Audience Research; Chapter 6
  • Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index.

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