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|a (OCoLC)1348484618
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|a DGITA
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|a 9788491807339
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|a Gestión estratégica de campañas publicitarias y de relaciones públicas en los entornos online /
|c Emilia Smolak-Lozano (coord.) ; Damián García Ponce, María Teresa Mercado Sáez, Carmen del Rocío Monedero Morales ; prólogo de Kathy Matilla.
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| 250 |
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|a Primera edición en formato digital.
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| 250 |
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|a Primera edición en lengua castellana.
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| 264 |
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1 |
|a Barcelona :
|b Editorial UOC,
|c [2022]
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| 300 |
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|a 1 online resource :
|b illustrations.
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| 336 |
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|a text
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|b PDF
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|a Comunicación
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| 504 |
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|a Includes bibliographical references.
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| 588 |
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|a Online resource; title from PDF title page (Digitalia, viewed August 1, 2023)
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| 650 |
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|a Internet advertising.
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| 650 |
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|a Internet marketing.
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| 650 |
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|a Internet in public relations.
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| 700 |
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|a Smolak Lozano, Emilia,
|e editor.
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| 700 |
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|a García Ponce, Damián,
|e author.
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| 700 |
1 |
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|a Mercado Sáez, María Teresa,
|e author.
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| 700 |
1 |
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|a Monedero Morales, Carmen del Rocío,
|e author.
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| 700 |
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|a Matilla, Kathy,
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|a Digitalia (Firm),
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|g Digitalia eBook Collection:
|a Universitat Oberta de Catalunya
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| 776 |
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|i Print version:
|t Gestión estratégica de campañas publicitarias y de relaciones públicas en los entornos online.
|b Primera edición en lengua castellana.
|d Barcelona : Editorial UOC, [2022]
|z 9788491807322
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| 830 |
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0 |
|a Manuales (Editorial UOC).
|p Comunicación.
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|u https://digitalia.uam.elogim.com/a/116300/
|z Texto completo
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| 910 |
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|a Premium collection: 2023
|
