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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation /

"The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing.&qu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Advertising Research Foundation
Otros Autores: Plummer, Joseph Thornton, 1941-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2007.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)