Fashion myths : a cultural critique /
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, id...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés Alemán |
Publicado: |
Bielefeld :
Transcript,
[2013]
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Colección: | Cultural and media studies.
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Temas: | |
Acceso en línea: | Texto completo |