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Fashion myths : a cultural critique /
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, id...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Alemán |
| Publicado: |
Bielefeld :
Transcript,
[2013]
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| Colección: | Cultural and media studies.
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| Temas: | |
| Acceso en línea: | Texto completo |