Environmental Communication. Second Edition Skills and Principles for Natural Resource Managers, Scientists, and Engineers. /

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it's done, and is an essential guide for communicating complex information to groups not f...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Jurin, Richard R. (Autor), Roush, Donny (Autor), Danter, K. Jeffrey (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Dordrecht : Springer Netherlands : Imprint: Springer, 2010.
Edición:2nd ed. 2010.
Temas:
Environmental management.
Industrial organization.
Business.
Management science.
Environmental health.
Computer networks .
Advertising media planning.
Environmental Management.
Organization.
Business and Management.
Environmental Health.
Computer Communication Networks.
Media Planning.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Principles of Environmental Communication
  • Understanding the World Around Us
  • Communicating About the Environment
  • Developing Your Environmental Literacy
  • Investigating Environmental Issues
  • Communication Planning
  • Planning Environmental Communications
  • Analyzing Your Audience
  • Evaluating Your Messages' Effects
  • Characterizing the Mass Media
  • Highlighting Useful Media
  • Skills Building and Practical Applications
  • Grouping Together Well
  • Differing Ways of Thinking and Doing
  • Communicating Across Cultures
  • Speaking to an Audience
  • Communicating Without Words
  • Using Visual Aids
  • Dealing with the News Media
  • Managing Conflict
  • Communicating About Risk
  • Learning from Marketing and Public Relations
  • Walking the Talk of Green Business and Sustainability.

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