Artificial intelligence in marketing /

Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Sudhir, K. (Editor ), Toubia, Olivier (Editor ), Malhotra, Naresh K. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2023.
Edición:First edition.
Colección:Review of marketing research ; v. 20.
Temas:
Artificial intelligence > Marketing applications.
Sales & marketing.
Business & Economics > Marketing > General.
Acceso en línea:Texto completo
Descripción
Sumario:Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
Descripción Física:1 online resource (345 p.).
Bibliografía:Includes bibliographical references and index.
ISBN:9781802628753
1802628754
9781802628777
1802628770

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