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Artificial intelligence in marketing /
Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bingley, UK :
Emerald Publishing Limited,
2023.
|
| Edition: | First edition. |
| Series: | Review of marketing research ;
v. 20. |
| Subjects: | |
| Online Access: | Texto completo |