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Measurement in marketing /
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Bingley, UK :
Emerald Publishing Limited,
2022.
|
| Édition: | First edition. |
| Collection: | Review of marketing research ;
v. 19. |
| Sujets: | |
| Accès en ligne: | Texto completo |