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Measurement in marketing /
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing Limited,
2022.
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| Edición: | First edition. |
| Colección: | Review of marketing research ;
v. 19. |
| Temas: | |
| Acceso en línea: | Texto completo |