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Measurement in marketing /
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bingley, UK :
Emerald Publishing Limited,
2022.
|
| Edition: | First edition. |
| Series: | Review of marketing research ;
v. 19. |
| Subjects: | |
| Online Access: | Texto completo |