Cita APA (7a ed.)

Malhotra, N. K., Baumgartner, H., & Weijters, B. (2022). Measurement in marketing (First edition.). Emerald Publishing Limited.

Cita Chicago Style (17a ed.)

Malhotra, Naresh K., Hans Baumgartner, y Bert Weijters. Measurement in Marketing. First edition. Bingley, UK: Emerald Publishing Limited, 2022.

Cita MLA (8a ed.)

Malhotra, Naresh K., et al. Measurement in Marketing. First edition. Emerald Publishing Limited, 2022.