Crafting customer experience strategy : lessons from Asia /

Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experienc...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Popli, Sapna (Editor), Rishi, Bikramjit, 1978- (Editor)
Format: Electronic eBook
Language:Inglés
Published: Bingley, UK : Emerald Publishing Limited, 2021.
Edition:First edition.
Subjects:
Customer relations > Asia.
Consumer satisfaction > Asia.
Relationship marketing > Asia.
Consommateurs > Satisfaction > Asie.
Marketing relationnel > Asie.
Sales & marketing management.
Business & Economics, Customer Relations.
Consumer satisfaction
Customer relations
Relationship marketing
Asia
Electronic Book
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