The Machine Age of Customer Insight / edited by Martin Einhorn, Michael Löffler, Emanuel de Bellis, Andreas Herrmann, Pia Burghartz.

The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business a...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Einhorn, Martin, Löffler, Michael, de Bellis, Emanuel, Herrmann, Andreas, Burghartz, Pia
Format: Electronic eBook
Language:Inglés
Published: Bingley : Emerald Publishing Limited, 2021.
Subjects:
Consumer behavior > Data processing.
Machine learning.
Consommateurs > Comportement > Informatique.
Apprentissage automatique.
Market research.
Business & Economics > Marketing > General.
Consumer behavior > Data processing
Machine learning
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Internet

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