Joy using strategic communication to improve well-being and organizational success /

This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publi...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Tkalac Verčič, Ana (Éditeur intellectuel), Tench, Ralph (Éditeur intellectuel), Einwiller, Sabine
Format: Électronique eBook
Langue:Inglés
Publié: Bingley, UK : Emerald Publishing, 2020.
Collection:Advances in Public Relations and Communication Management Ser.
Sujets:
Public relations.
Communication in organizations.
Corporate culture.
Public Relations
Organizational Culture
Relations publiques.
Communication dans les organisations.
Culture organisationnelle.
public relations.
Business communication & presentation.
Business & Economics > Business Communication > General.
Communication in organizations
Corporate culture
Public relations
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