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Employer branding for the hospitality and tourism industry : finding and keeping talent /
This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve o...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Wagon Lane, Bingle, UK :
Emerald Publishing,
2019.
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| Édition: | First edition. |
| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector. |
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| Description matérielle: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781789730692 1789730694 9781789730715 1789730716 |