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Shopper marketing and the role of in-store marketing /
This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how market...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Bingley, U.K. :
Emerald,
2014.
|
| Collection: | Review of marketing research ;
v. 11, |
| Sujets: | |
| Accès en ligne: | Texto completo |