Shopper marketing and the role of in-store marketing /

This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how market...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Roggeveen, Anne L., Nordfält, Jens, Grewal, Dhruv
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, U.K. : Emerald, 2014.
Colección:Review of marketing research ; v. 11,
Temas:
Marketing.
Consumers > Decision making.
Advertising, Point-of-sale.
Publicité sur le lieu de vente.
marketing.
Market research.
Business & Economics > Marketing > General.
Business & Economics > Marketing > Research.
Advertising, Point-of-sale
Consumers > Decision making
Marketing
Acceso en línea:Texto completo

Internet

Texto completo

Error inesperado del formato de respuesta. Error inesperado del formato de respuesta.
Detalle de Existencias desde

Ejemplares similares