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Shopper marketing and the role of in-store marketing /
This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how market...
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bingley, U.K. :
Emerald,
2014.
|
| Series: | Review of marketing research ;
v. 11, |
| Subjects: | |
| Online Access: | Texto completo |