Chargement en cours…
Field guide to case study research in business-to-business marketing and purchasing /
This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique--the authors of the 14 papers all adopt the underst...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Bingley, U.K. :
Emerald Publishing,
2014.
|
| Collection: | Advances in business marketing & purchasing ;
21. |
| Sujets: | |
| Accès en ligne: | Texto completo |