Review of marketing research. Vol. 7 /

"This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from liter...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Malhotra, Naresh K.
Format: Electronic eBook
Language:Inglés
Published: Bingley, UK ; North America : Emerald, Ã2010.
Series:Review of marketing research ; v. 7.
Subjects:
Marketing.
marketing.
Market research.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Gestion d'entreprises.
Electronic resource.
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