Reviving traditions in research on international market entry /

In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Li, Tiger
Format: Électronique eBook
Langue:Inglés
Publié: Amsterdam ; Boston : JAI, 2003.
Collection:Advances in international marketing ; v. 14.
Sujets:
International business enterprises.
Export marketing > Research.
New products > Research.
Competition, International.
Marketing research.
Entreprises multinationales.
Concurrence internationale.
Marketing > Recherche.
Business ethics.
International business.
Company law.
Business & Economics > International > Marketing.
Business & Economics > Marketing > Research.
Gestion d'entreprises.
Competition, International
Export marketing > Research
International business enterprises
Marketing research
New products > Research
Accès en ligne:Texto completo
Table des matières:
  • Preface / S. Tamer Cavusgil
  • Reviving traditions in research on international market entry / Tiger Li
  • International countertrade: a reverse marketing perspective / Saeed Samiee
  • MNC control over foreign market ventures: do host governments still play a major role? / Shaoming Zou, Charles R Taylor, Er (Eric) Fang
  • Channel integration decisions in new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li
  • Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney
  • Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng
  • Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite
  • Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga.

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