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Designing winning products /
Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
JAI,
2000.
|
| Edición: | 1st ed. |
| Colección: | Advances in business marketing & purchasing ;
v. 10. |
| Temas: | |
| Acceso en línea: | Texto completo |