Review of marketing research. Volume 5 /

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the lengt.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Malhotra, Naresh K.
Format: Electronic eBook
Language:Inglés
Published: Armonk, N.Y. : M.E. Sharpe, ©2009.
Series:Review of marketing research ; 5.
Subjects:
Marketing research > Periodicals.
Marketing > Recherche > Périodiques.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing research.
Marketing.
Periodicals.
Online Access:Texto completo
Table of Contents:
  • Machine generated contents note: Reflections on a Scholarly Career: From Inside Out and Back Again / Richard P. Bagozzi
  • Legends in Marketing: A Review of Shelby D. Hunt's Volumes / Shannon B. Rinaldo
  • Philip Kotler's Contributions To Marketing Theory And Practice / Philip Kotler
  • Looking Through the Marketing Lens: My Journey So Far ... / V. Kumar
  • Personal Reflections on my Research Contributions to Marketing / Naresh K. Malhotra
  • Some Personal Reflections on Pricing Research / Kent B. Monroe
  • Journey of an Accidental Marketing Scholar / Jagdish N. Sheth
  • Yoram "Jerry" Wind's Contributions To Marketing / Yoram "Jerry" Wind
  • Lessons Learned During A Career / Gerald Zaltman.

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