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Review of marketing research. Volume 5 /

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the lengt.

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Malhotra, Naresh K.
Format: Électronique eBook
Langue:Inglés
Publié: Armonk, N.Y. : M.E. Sharpe, ©2009.
Collection:Review of marketing research ; 5.
Sujets:
Accès en ligne:Texto completo