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Review of marketing research. Volume 5 /

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the lengt.

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Malhotra, Naresh K.
Format: Électronique eBook
Langue:Inglés
Publié: Armonk, N.Y. : M.E. Sharpe, ©2009.
Collection:Review of marketing research ; 5.
Sujets:
Accès en ligne:Texto completo
Description
Résumé:The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the lengt.
Description matérielle:1 online resource (xx, 194 pages) : illustrations
Bibliographie:Includes bibliographical references.
ISBN:0765621258
9780765621252
9780765621269
0765621266
1351550896
9781351550895
1315088703
9781315088709
1315088746
9781315088747
1282119613
9781282119611
9786612119613
6612119616
0857247271
9780857247278