Jewish Mad Men : Advertising and the Design of the American Jewish Experience

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"It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men,...

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Bibliographic Details
Main Author: Steinberg, Kerri P., 1959-
Format: Electronic eBook
Language:Inglés
Published: New Brunswick : Rutgers University Press, 2015.
Series:Book collections on Project MUSE.
Subjects:
Jews in advertising.
Advertising > Social aspects.
Advertising.
BUSINESS & ECONOMICS > Advertising & Promotion.
Publicite > Aspect social > États-Unis.
Advertising > Social aspects > United States.
Jews in advertising > History.
United States.
History.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Title
  • Copyright
  • Dedication
  • Contents
  • List of Illustrations
  • Acknowledgments
  • Introduction: More than Advertising
  • 1 Portrait of American Jewish Life
  • 2 The Spaces and Places of Jewish Advertising: Joseph Jacobs and Market Segmentation
  • 3 Manischewitz and Maxwell House: The M & M of Jewish Advertising
  • 4 You Say You Want a Revolution: The Mainstreaming of Jewish Identity in American Advertising
  • 5 Matchmaker, Matchmaker: JDating in the Digital Age
  • Conclusion: More than a Mirror
  • Notes
  • Bibliography
  • Index

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