Jewish Mad Men : Advertising and the Design of the American Jewish Experience

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"It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men,...

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Détails bibliographiques
Auteur principal: Steinberg, Kerri P., 1959-
Format: Électronique eBook
Langue:Inglés
Publié: New Brunswick : Rutgers University Press, 2015.
Collection:Book collections on Project MUSE.
Sujets:
Jews in advertising.
Advertising > Social aspects.
Advertising.
BUSINESS & ECONOMICS > Advertising & Promotion.
Publicite > Aspect social > États-Unis.
Advertising > Social aspects > United States.
Jews in advertising > History.
United States.
History.
Electronic books.
Accès en ligne:Texto completo

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