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Marketing to Moviegoers : A Handbook of Strategies and Tactics, Second Edition /
"While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In this second edition of his comprehensive guidebook, Marketing to Moviegoers, veteran film and TV journalist Robert Marich plumbs the depths of the strategies...
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| Format: | Électronique eBook |
| Langue: | Inglés |
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Carbondale :
Southern Illinois University Press,
2009.
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| Édition: | 2nd ed. |
| Collection: | Book collections on Project MUSE.
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| Accès en ligne: | Texto completo |