Fighting Visibility : Sports Media and Female Athletes in the UFC /

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"Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surround...

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Bibliographic Details
Main Author: McClearen, Jennifer (Author)
Format: Electronic eBook
Language:Inglés
Published: Urbana, Chicago : University of Illinois Press, 2021.
Series:Book collections on Project MUSE.
Subjects:
Women martial artists.
Women in popular culture.
Women in mass media.
Mixed martial arts.
Mass media and women.
Mass media and sports.
Feminism and sports.
Discrimination in sports.
Women in popular culture > 20th century.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Introduction: Visibility and difference in the UFC
  • Developing a millennial sports media brand
  • Affect and the Rousey effect
  • Gendering the American Dream
  • The labor of visibility on social media
  • The fight for labor equity
  • Coda: On love and violence.

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