Rhetoric, Inc. : Ford's Filmmaking and the Rise of Corporatism /
"Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today"--
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Format: | Electronic eBook |
Language: | Inglés |
Published: |
University Park, Pennsylvania :
The Pennsylvania State University Press,
[2020]
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Series: | Book collections on Project MUSE.
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Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- Spreading the industrial aesthetic in Ford's educations films
- Ford's montage films and the formation of a "rhetorical economy"
- Ford's cinematic production of economic space
- Spectacle and spectatorship in Ford's World's Fair films
- War, industrial globalization, and the managerial gaze.