The Organic Profit : Rodale and the Making of Marketplace Environmentalism /

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Bibliographic Details
Main Author: Case, Andrew N. (Author, VerfasserIn.)
Format: Electronic eBook
Language:Inglés
Published: Seattle : University of Washington Press, 2018
Series:Book collections on Project MUSE.
Subjects:
Rodale, J. I., > 1898-1971 > Rodale, J. I. 1898-1971.
Rodale (Firm)
Rodale (Firm) > History > Rodale (Firm)
Organic gardening.
Organic farming.
Health attitudes.
Green marketing.
Consumers > Attitudes.
Physical fitness.
Physical fitness > United States.
Organic farming > United States > History.
Health attitudes > United States > History.
Consumers > United States > Attitudes.
Green marketing > United States > History.
Physical fitness > United States > History.
Organic gardening > United States > History.
United States.
History.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Foreword : the organic citizen consumer / by Paul S. Sutter
  • Introduction : back to the garden, through the market
  • Pay dirt : making a method and a market
  • Adventures in self-diagnosis : science and experience in the prevention marketplace
  • Our poisoned earth and sky : organic citizens and consumers
  • Organic living : marketplace environmentalism in organic America
  • A whole new you : making the marketplace mainstream
  • Conclusion : a consuming vision

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