What the Signs Say : Language, Gentrification, and Place-Making in Brooklyn /

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"Argues that the public language of storefronts is a key component to the creation of place in Brooklyn, New York. Uses a sample of more than 2,000 storefronts and over a decade of ethnographic observation and interviews to charts two types of local Brooklyn retail signage: Old School, which us...

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Bibliographic Details
Main Authors: Trinch, Shonna L. (Author), Snajdr, Edward (Author)
Format: Electronic eBook
Language:Inglés
Published: Nashville, Tennessee : Vanderbilt University Press, [2020]
Series:Book collections on Project MUSE.
Subjects:
Street art.
Signs and signboards.
Manners and customs.
Gentrification.
SOCIAL SCIENCE / Anthropology / Cultural
Embourgeoisement (Urbanisme) > New York (État) > New York.
Art dans la rue > New York (État) > New York.
Gentrification > New York (State) > New York.
Street art > New York (State) > New York.
Signs and signboards > New York (State) > New York.
New York (State) > New York > Brooklyn.
New York (State) > New York.
Brooklyn (New York, N.Y.) > Social life and customs.
Electronic books.
Online Access:Texto completo
Description
Summary:"Argues that the public language of storefronts is a key component to the creation of place in Brooklyn, New York. Uses a sample of more than 2,000 storefronts and over a decade of ethnographic observation and interviews to charts two types of local Brooklyn retail signage: Old School, which uses many words, large lettering, and repetition, and New School, with hallmarks of brevity and wordplay. Presents in-depth ethnographic case studies that reveal how gentrification and corporate redevelopment in Brooklyn are connected to public communication, literacy practices, the transformation of motherhood and gender roles, notions of historical preservation, urban planning, and systems of privilege"--
Physical Description:1 online resource (314 pages): color illustrations, maps
ISBN:9780826522795

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