Living Up to the Ads : Gender Fictions of the 1920s /

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Bibliographic Details
Main Author: Davis, Simone Weil, 1957- (Author)
Format: Electronic eBook
Language:Inglés
Published: Durham, N.C. : Duke University Press, 2000.
Series:Book collections on Project MUSE.
Subjects:
Roman americain > 20e siecle > Themes, motifs.
Rôle selon le sexe > Dans la litterature.
Rôle selon le sexe > Dans la publicite > États-Unis > 20e siecle.
Sekserol.
Reclame.
Werbung
Literatur
Geschlechterrolle > Motiv
Sex role in literature.
Sex role in advertising.
SOCIAL SCIENCE > Gender Studies.
BUSINESS & ECONOMICS > Advertising & Promotion.
Rôle selon le sexe dans la litterature.
Rôle selon le sexe dans la litterature > Histoire > 20e siecle.
Rôle selon le sexe dans la publicite > États-Unis > Histoire > 20e siecle.
Sex role in literature > History > 20th century.
Sex role in advertising > United States > History > 20th century.
USA.
United States.
History.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Ch. 1. Doubled Truth: Uplift and the Bottom Line
  • Ch. 2. Tbe Pep Paradigm: Masculinity, Influence, and Shame in Babbitt and The Man Nobody Knows
  • Ch. 3. "Complex Little Femmes": Adwomen and the Female Consumer
  • Ch. 4. "Lending an Air of Importance": Vehicles at Work
  • Ch. 5. In the Tutu or out the Window: Zelda Fitzgerald and the Possibility of Escape.

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