Shoveling Smoke : Advertising and Globalization in Contemporary India /

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An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.

Detalles Bibliográficos
Autor principal: Mazzarella, William, 1969- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham : Duke University Press, 2003.
Colección:Book collections on Project MUSE.
Temas:
Internationalisatie.
Consumptie.
Reclame.
Werbung
Marketing.
Globalization > Economic aspects.
Consumption (Economics)
Advertising > Social aspects.
Advertising.
BUSINESS & ECONOMICS > Advertising & Promotion.
Mondialisation > Inde.
Marketing > Inde.
Publicite > Aspect social > Inde.
Globalization > Economic aspects > India.
Consumption (Economics) > India.
Marketing > India.
Advertising > Social aspects > India.
Advertising > India.
Indien
India.
Electronic books.
Acceso en línea:Texto completo

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245 1 0 |a Shoveling Smoke :   |b Advertising and Globalization in Contemporary India /   |c William Mazzarella. 
264 1 |a Durham :  |b Duke University Press,  |c 2003. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2020 
264 4 |c ©2003. 
300 |a 1 online resource (378 pages):   |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II -- Indian fun : constructing :the Indian Consumer" I -- Close distance : constructing : "the Indian consumer" II. 
520 |a An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity. 
588 |a Description based on print version record. 
650 1 7 |a Internationalisatie.  |2 gtt 
650 1 7 |a Consumptie.  |2 gtt 
650 1 7 |a Reclame.  |2 gtt 
650 7 |a Werbung  |2 gnd 
650 7 |a Marketing.  |2 fast  |0 (OCoLC)fst01010167 
650 7 |a Globalization  |x Economic aspects.  |2 fast  |0 (OCoLC)fst00943533 
650 7 |a Consumption (Economics)  |2 fast  |0 (OCoLC)fst00876455 
650 7 |a Advertising  |x Social aspects.  |2 fast  |0 (OCoLC)fst00797762 
650 7 |a Advertising.  |2 fast  |0 (OCoLC)fst00797511 
650 7 |a BUSINESS & ECONOMICS  |x Advertising & Promotion.  |2 bisacsh 
650 6 |a Mondialisation  |z Inde. 
650 6 |a Marketing  |z Inde. 
650 6 |a Publicite  |x Aspect social  |z Inde. 
650 0 |a Globalization  |x Economic aspects  |z India. 
650 0 |a Consumption (Economics)  |z India. 
650 0 |a Marketing  |z India. 
650 0 |a Advertising  |x Social aspects  |z India. 
650 0 |a Advertising  |z India. 
651 7 |a Indien  |2 gnd 
651 7 |a India.  |2 fast  |0 (OCoLC)fst01210276 
655 7 |a Electronic books.   |2 local 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Texto completo  |u https://projectmuse.uam.elogim.com/book/68642/ 
945 |a Project MUSE - Custom Collection 

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